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Little Classics News: 13 May 2015

Rolls Royce Takes Inspiration from the Past for the Future

1952 Rolls-Royce Silver Dawn - one of the rarest cars in the world

Rolls-Royce today announced the name of its forthcoming new car, to be launched early 2016 – and it is its history that it looks back to for inspiration.

The new model, a special drophead, will be known as Rolls-Royce Dawn. The revival of a famous and rare Rolls-Royce name first used in 1949, but only ever applied to 28 very special drophead bodies between 1950 and 1954. A new beginning for Rolls-Royce at the time, the original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body. The drophead Rolls-Royces that carried the name Dawn continued to be coach-built for individual customers, ensuring their uniqueness and rarity.

1952 Rolls-Royce Silver Dawn

“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,” said Torsten Mueller-Oetvoes, Chief Executive Officer. “Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine.”

1952 Rolls-Royce Silver Dawn - inspires new car

In Rolls Royce’s own words, like Eleanor Thornton, thought by many to be the inspiration behind the Spirit of Ecstasy, the Rolls-Royce Dawn will also prove itself to be the muse that leads its owner to believe that at the start of the day, anything is possible.


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