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Little Classics News: 24 June 2015

Alfa Romeo Opens Museum to its History

Alfa Romeo Museum

Alfa Romeo is celebrating its 105th anniversary by opening its historical museum in Arese, Milan, Italy to the public. The museum, which is named “La macchina del tempo – Museo storico Alfa Romeo”, is at the heart of a brand centre which also has a documentation centre, test-drive track, events venues and showroom.

Inaugurated on 24 June during the world preview of the new Alfa Romeo Giulia, “La macchina del tempo – Museo storico Alfa Romeo” will open to the public on 30 June and it will be accessible to visitors every day, except Tuesdays, from 10 am to 6 pm, with extended opening hours until 10 pm on Thursdays.

La macchina del tempo – Museo storico Alfa Romeo

The museum is home to the most significant pieces in Alfa Romeo's historic collection, which was started in the early 1960s. The museum was first opened in 1976 but access had to be arranged in advance. Following the decommissioning of the Arese production plant and the relocation of the brand’s headquarters, the museum was closed in 2009. However, as part of Alfa Romeo's global re-launch, the museum has been recognised for its symbolic place in the brand’s history and was chosen as the location for its rebirth.

At the end of 2013, architect Benedetto Camerana was called upon to propose a new design that would balance the re-launch objectives with the need to preserve the building. Work started in summer 2014 and in less than 12 months this major restoration project across the entire complex was completed and achieved by FCA Partecipazioni.

Alfa Romeo Giulietta Spider

The museum exhibits 69 classic cars which mark not just the development of the Alfa Romeo brand, but the very history of the automobile itself. From the very first A.L.F.A. car, the 24 HP, to the legendary Mille Miglia winners such as the 6C 1750 Gran Sport driven by Tazio Nuvolari, the 8C coachbuilt by Touring and the Gran Premio 159 “Alfetta 159” world Formula 1 winner driven by Juan Manuel Fangio, not to mention the iconic 1950s Giulietta and the Championship 33 TT 12.

Timeline occupies the entire first floor with a selection of 19 cars which best represent the development of the brand, each accompanied by a multimedia information panel.

Classic Alfa Romeo collection

The second part of the exhibit, on the ground floor, is called Beauty and features several themed areas. From the “I maestri dello stile” (Masters of style), which combines nine major design examples from each era, to “La scuola italiana” (The Italian School), displaying cars built by the Touring bodyshop under the Superleggera brand in the ‘30’s and ‘40s. In the centre lies “Alfa Romeo nel cinema” (Alfa Romeo in the movies), followed by “Il Fenomeno Giulietta” (The Giulietta Phenomenon) and “Giulia: disegnata dal vento” (Giulia: designed by the wind), with models that accompany the growth of the economy and of Italian style in the ‘50’s and ‘60’s.

The third part is dedicated to Speed and it stretches across the entire basement level. Here Alfa Romeo enthusiasts can meet the stars of Alfa Romeo's major victories.



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